FollowUp Pal Terms of Service

FollowUp Pal is browser-based subscription software (SaaS). After the subscriber connects their own WhatsApp number, the service tracks conversations on that number and identifies contacts who received a message from it and never replied. Those conversations appear in a pending list, showing how many days have passed since the last attempt.

For each pending item, the service suggests a follow-up message generated by artificial intelligence, based on the history of that conversation. The suggestion is always a draft: no message is sent without the subscriber reading it, editing it if they wish, and approving it. FollowUp Pal is not a bulk messaging tool and does not send campaigns.

The service depends on an active connection to the subscriber's WhatsApp and on third-party services (cloud infrastructure, a WhatsApp connection provider, and an AI model provider). We do not promise uninterrupted availability or business results: FollowUp Pal organizes follow-up, it does not guarantee a reply or a sale.

Sign-up happens on the site itself, in three steps. First, registration with email and password (or a Google account). Then a 7-day free trial starts automatically, with no credit card required and no charge during that period. At the end of the trial, to keep using the service, the subscriber chooses a plan and pays the first monthly fee.

In Brazil, payment is made by PIX in Brazilian reais. Outside Brazil, by card in US dollars. In both cases payment is processed by dLocal Go; FollowUp Pal never receives or stores the subscriber's card details.

If the trial ends without payment, access to the dashboard is suspended and nothing is charged. Data is kept for a period in case the subscriber returns, and can be deleted upon request.

The available plans and the actual limits of each one are:

• Solo — $19 per month (R$ 97). 1 connected WhatsApp number, up to 300 monitored contacts, up to 50 AI drafts per month, and a daily summary of pending items.
• Pro — $39 per month (R$ 197). 1 connected WhatsApp number, unlimited monitored contacts, unlimited AI drafts, control via WhatsApp itself, and a reply report.
• Team — $79 per month (R$ 397). Up to 3 connected WhatsApp numbers, everything in the Pro plan, a team dashboard, and per-salesperson reporting.

When a plan limit is reached (contacts, drafts, or connected numbers), the corresponding feature pauses until the next billing cycle or until the plan is upgraded. The subscriber can change plans at any time from the dashboard; the difference is adjusted in the following cycle. Prices may change, and any change is announced by email at least 30 days in advance, applying only to renewals after the notice.

The subscription is monthly and renews automatically at the end of each 30-day period, on the same plan and with the same payment method, until the subscriber cancels. There is no minimum term or cancellation fee.

For PIX payments, each cycle generates a new charge, and the subscriber is notified in advance to pay; access continues as long as the cycle's payment is current. For card payments, billing is recurring and automatic.

If a payment fails or is not made, the account becomes past due and access is suspended once the already-paid period ends. Once payment is settled, access is restored with the data preserved.

Cancellation is done from the dashboard, in the account area, in two clicks, with no need to speak to anyone. No justification or waiting for support is required.

Upon cancellation, automatic renewal stops, but access remains available until the end of the period already paid for. After that, the account is deactivated and the WhatsApp connection is closed.

The subscriber may request a full refund of the first charge within 7 calendar days from the date of that payment, for any reason. Just write to antonio@axxonmedia.com from the registered email address. The refund is processed within 10 business days through the same payment method — in the case of PIX, to the key provided by the account holder.

Passed the 7 days from the first charge, monthly fees already paid are not refunded; cancellation only stops future charges, with access maintained until the end of the paid period. Charges made due to our error are refunded in full, at any time.

The connection is made by scanning a QR code, using the WhatsApp Web protocol — the same mechanism as WhatsApp on a computer. The connected number belongs to the subscriber and remains under their control: disconnection can be done at any time with one click on the dashboard, and monitoring stops immediately.

Honest disclosure: FollowUp Pal has no affiliation with WhatsApp or Meta Platforms, Inc., and is not an official WhatsApp Business API partner. WhatsApp may restrict, limit, or ban numbers that show an automated usage pattern, even when messages are approved one by one. This risk exists and belongs to the number's owner. By connecting WhatsApp, the subscriber acknowledges this and accepts the risk. We are not liable for any block, restriction, or loss of access to the number imposed by WhatsApp.

To reduce this risk, the service never sends messages without approval, never sends bulk blasts, and respects the time window defined by the subscriber.

The subscriber is the controller of their contacts' data and represents that they have a lawful basis to process it, under the GDPR, LGPD, or the law applicable in their country. FollowUp Pal acts as a processor of that data, handling it only to provide the contracted service.

It is prohibited to use the service for bulk messaging, spam, messages to anyone who asked not to be contacted, illegal, deceptive, or offensive content, or content that violates WhatsApp's terms. It is also prohibited to share the account with third parties beyond the plan's limits or attempt to circumvent the product's technical limits.

Violations may lead to immediate suspension of the account, without a refund of monthly fees already used.

Message content is encrypted in transit and at rest, restricted to the subscriber's account, and retained for a maximum of 90 days, after which it is automatically deleted. Our team does not read conversations; human access only happens if the subscriber requests support and explicitly authorizes it. Details are in the Privacy Policy.

The service is provided as is. We do our best to keep it available and accurate, but we do not guarantee operation free of failures or interruptions, nor the accuracy of AI-generated texts — which must be reviewed by the subscriber before sending.

To the maximum extent permitted by law, we are not liable for lost profits, lost business opportunities, data loss caused by third parties, or indirect damages. Should we be found liable, it is limited to the amount paid by the subscriber in the 12 months preceding the event.

These terms may be updated. Material changes are announced by email at least 30 days in advance, and continuing to use the service afterward means agreeing to the new version.

These terms are governed by the laws of the State of Delaware, United States, where the company is registered, without prejudice to the consumer rights provided under the law of the subscriber's country of residence — including Brazil's Consumer Defense Code, for subscribers in Brazil. Brazilian consumers may sue in the court of their own domicile.

Questions about these terms: antonio@axxonmedia.com or through the contact form.